The manual recruitment process required substantial effort and time, often leading to delays and inconsistencies. Additionally, there were gaps in messaging, expectation-setting, and usability that impacted both candidates’ and recruiters’ experiences.

Process

1. Research Initiation

   • Collaborated with a teammate to conduct qualitative research, interviewing recruiters and candidates across multiple regions to uncover pain points.

   • Focused on understanding initial perceptions, usability challenges, and areas for improving the overall recruitment journey.

2. Cross-Cultural Sensitivity

   • Conducted interviews in diverse cultural settings, including India, Bulgaria, and Bogota, navigating differences in languages, etiquette, and recruitment norms.

   • Tailored research approaches to ensure accurate data collection and culturally sensitive interactions.

3. Findings and Iteration

   • Identified key issues in expectation-setting and candidate experience.

   • Synthesized findings into actionable recommendations for the product development team to refine Tasha Recruitbot’s features.

   • Collaborated on an ongoing research process to support the tool’s iterative improvements post-launch.

Impact

• Helped streamline the recruitment process by improving recruiter workflows and enhancing candidate engagement.

• Created a foundation for continued iterations, ensuring Tasha Recruitbot evolved based on user feedback and testing.

Lessons Learned

• Cross-cultural research enhances a product’s global applicability and relevance.

• Conducting sensitive and thoughtful research builds trust and leads to more authentic insights.

• Iterative feedback loops are crucial for creating tools that genuinely address user needs.